Pichugster insights

DesignFrom practice3 min

Why we stopped cropping our project images

What changed on the Pichugster homepage so website presentations remain visible on desktop and mobile.

Pichugster illustration

The work section on the Pichugster homepage originally fitted project images into short, wide frames. That cut off the lower parts of the presentations. The frames looked tidy, but made the work harder to inspect.

The problem

The images already contained text, pages and device mockups. Cropping them meant visitors saw only part of the composition. Short frames made this more noticeable on phones.

What we changed

We removed the forced wide aspect ratio. Project previews now preserve their original 4:3 proportions and show the full image. The two project columns have the same width on desktop; on narrow screens they stack. The training photograph also uses automatic height instead of a short fixed frame.

Why it matters in a portfolio

A photograph can sometimes lose some background without losing meaning. In a website presentation, the background, captions and screen may all explain the work. Choose the frame for the material rather than forcing every material into the same crop.

What we checked

We checked the build, the section’s appearance and image dimensions in desktop and mobile browsers. Those are display checks. We do not yet have evidence that the change increased enquiries, so a conversion-growth claim would be premature.

See the homepage work section or compare website formats and prices.