How to prepare artwork for print
Finished size, bleed, fonts and printer approval: a checklist to complete before sending the file.
A screen mockup and a finished print run are different stages. Ask the chosen printer for its requirements before preparing the file. Those specifications take precedence over a generic checklist.
Size and format
Confirm finished dimensions, the number of sides and finishing. Folded pieces need an unfolded size and fold positions. Specify the orientation of the reverse side.
Bleed and safe area
Ask how much image extension is needed beyond the cut line for this product. Keep important copy, logos and QR codes away from the edge. One value will not suit every product and production method.
Images, colour and fonts
Check images at their actual print size. Agree the colour profile, file format and method of supplying or outlining fonts. A phone screen is not a reliable colour proof. If a colour is important, agree a sample approval process before the run.
Copy and contact details
Check phone numbers, address, hours, prices, offer dates and spelling. Test every QR destination on more than one device. The code should open the intended page, not an old draft.
Material and quantity
Record paper or substrate, weight, finish and quantity. Compare suppliers against the same specification: different materials cannot be compared by total price alone.
Before you send the file
- Finished size and reverse orientation checked.
- Bleed and safe areas meet the printer requirements.
- Images and fonts prepared.
- Copy, prices and contact details proofread.
- QR tested from a printed proof where applicable.
- Specification, cost, timing and delivery agreed.
- Final file approver identified.
For a quote, include the material, quantity and city in a print enquiry.