Design / Pichugster

Design with
character.

Identity, print and packaging for your business.

Our brand guidelines

An example built around our own identity.

Pichugster brand guidelines cover with our bird mascot

Pichugster / Brand Guidelines v1

Rules, applications
and brand character.

Logo, mascot, colours, typography and layout. See how one system carries across a website, print and merchandise. The sample PDF is currently in Russian.

Brand guidelines spread showing the wordmark and variantsBrand guidelines spread showing the colour palette
View PDF (RU) Download16 pages · PDF, 0.7 MB · Russian

Branding packages

Design and brand guidelines. Production is separate.

Starter

The essentials for a new brand.

$149.88≈ 3,900,000 ₫
  • Brief and 2 logo directions
  • Development of one direction; 2 revision rounds
  • Colours, typography and a business card
  • 6–8 page guide; SVG, PDF and PNG

7–10 working days

Discuss this package

System

A consistent identity across several touchpoints.

$303.61≈ 7,900,000 ₫
  • The Starter package foundation
  • 5 applications in total: a business card plus 4 more
  • Flyer, menu cover, bag or social assets
  • 12–16 page guide; 3 revision rounds

10–15 working days

Discuss this package

Brand guidelines

Brand positioning and a detailed visual system.

$495.77≈ 12,900,000 ₫
  • Interview and review of 5 competitors
  • 3 visual directions; development of one
  • 8 applications; 3 revision rounds
  • 24–32 page guide and agreed source files

15–25 working days

Discuss this package

A revision round is one consolidated list of changes. Timelines start once materials are supplied and depend on approvals. Printing, translation, paid images and manufacturing are separate. We agree the scope, total and applicable taxes before work begins.

Prices are set in USD. VND amounts are approximate, using the reference rate dated 30 October 2026. Rate source. The final scope, payment currency and total are agreed in the quote.

Print and promotional materials

One coherent visual system.

Own-brand Pichugster concepts illustrating the design approach. These are not photographs of completed client production runs.

Double-sided business card

One version, supplied details, 2 revision rounds.

$13.45≈ 350,000 ₫

A5 flyer, one side

Supplied copy, one design, 2 revision rounds.

$17.29≈ 450,000 ₫

A5 flyer, two sides

Supplied copy, one design, 2 revision rounds.

$24.98≈ 650,000 ₫

Poster or standee

One size, supplied content.

$21.14≈ 550,000 ₫

Additional size adaptation

Based on approved artwork.

$5.76≈ 150,000 ₫

Menu, up to 4 pages

Supplied copy and photographs.

$61.49≈ 1,600,000 ₫

Additional menu page

Within the approved design.

$9.61≈ 250,000 ₫

Sticker or simple label

One size and shape; structural packaging design excluded.

$13.45≈ 350,000 ₫

Print coordination

One printer and one run. Production is separate.

$11.53≈ 300,000 ₫

USD prices cover design and the stated coordination scope. Manufacturing, print runs, delivery and language versions are quoted separately.

Our process

  1. 01

    Brief and scope

    We clarify the business, audience, materials and budget.

  2. 02

    Concept and design

    We present a direction, collect feedback and develop the applications.

  3. 03

    Handover and production

    We hand over the files and coordinate production when required.

Pichugster / Enquiry

Tell us about your project.

Tell us what you have in mind. We will clarify the details and put together a scope and quote.

01

We receive your enquiry

02

We reply using your contact details

03

We agree the scope and quote

Your contact details are used to reply to your enquiry.
Submit directly from this website.

Prices are set in USD. VND amounts are approximate, using the reference rate dated 30 October 2026. Rate source. The final scope, payment currency and total are agreed in the quote.

Frequently asked questions

Can you refresh our existing identity?

Yes. Share your logo, source files and current materials. We will identify what to keep and what needs work.

Is printing included in design prices?

Production is quoted separately. We can coordinate printing once the artwork and print specification are agreed.

Can we use our own typeface?

Yes, subject to the appropriate licence. We check the rights to fonts, photos and other supplied assets before work starts.

Have a project? Let us get to work.

Scope, cost and timing are agreed before we start.

Send an enquiry