Pichugster / Insights
News
and analysis.
Advertising, content and websites. We break down examples and turn them into practical next steps.
How to create advertising people talk about
One clear idea, a role for the audience and a connection to the product. A small cafe example.
What to check after the YouTube announcements
Shorts editing assistance, brand partnerships and likeness protection: what to look for in your own account.
What visitors need to understand on your first screen
Five checks for the offer, image and next step, using the Pichugster homepage as an example.
What to agree before editing an AI video
Where generation can help, which source materials to check and why the number of attempts affects scope.
How to prepare artwork for print
Finished size, bleed, fonts and printer approval: a checklist to complete before sending the file.
Google clarified its guidance on user-generated spam
What to review on websites with comments, profiles and pages created by users.
Why we stopped cropping our project images
What changed on the Pichugster homepage so website presentations remain visible on desktop and mobile.
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