Branding and advertising / Pichugster
Brand.
Materials.
Promotion.
From a brand identity to a local promotion.
Branding
Positioning, identity and brand guidelines.
Learn moreFlyers, menus, business cards and point-of-sale materials.
Learn morePromotions
Openings, flyer distribution and product introductions.
Learn moreBranding packages
Design and brand guidelines. Production is separate.
Starter
The essentials for a new brand.
$149.88≈ 3,900,000 ₫- Brief and 2 logo directions
- Development of one direction; 2 revision rounds
- Colours, typography and a business card
- 6–8 page guide; SVG, PDF and PNG
7–10 working days
Discuss this packageSystem
A consistent identity across several touchpoints.
$303.61≈ 7,900,000 ₫- The Starter package foundation
- 5 applications in total: a business card plus 4 more
- Flyer, menu cover, bag or social assets
- 12–16 page guide; 3 revision rounds
10–15 working days
Discuss this packageBrand guidelines
Brand positioning and a detailed visual system.
$495.77≈ 12,900,000 ₫- Interview and review of 5 competitors
- 3 visual directions; development of one
- 8 applications; 3 revision rounds
- 24–32 page guide and agreed source files
15–25 working days
Discuss this packageA revision round is one consolidated list of changes. Timelines start once materials are supplied and depend on approvals. Printing, translation, paid images and manufacturing are separate. We agree the scope, total and applicable taxes before work begins.
Prices are set in USD. VND amounts are approximate, using the reference rate dated 30 October 2026. Rate source. The final scope, payment currency and total are agreed in the quote.
Print and promotional materials
One coherent visual system.
Flyers
For a promotion, opening or new service.
Discuss
Menus
For cafes, restaurants and service businesses.
DiscussBusiness cards
Classic or distinctive.
DiscussPackaging
Bags, boxes and inserts.
DiscussOwn-brand Pichugster concepts illustrating the design approach. These are not photographs of completed client production runs.
Double-sided business card
One version, supplied details, 2 revision rounds.
$13.45≈ 350,000 ₫A5 flyer, one side
Supplied copy, one design, 2 revision rounds.
$17.29≈ 450,000 ₫A5 flyer, two sides
Supplied copy, one design, 2 revision rounds.
$24.98≈ 650,000 ₫Poster or standee
One size, supplied content.
$21.14≈ 550,000 ₫Additional size adaptation
Based on approved artwork.
$5.76≈ 150,000 ₫Menu, up to 4 pages
Supplied copy and photographs.
$61.49≈ 1,600,000 ₫Additional menu page
Within the approved design.
$9.61≈ 250,000 ₫Sticker or simple label
One size and shape; structural packaging design excluded.
$13.45≈ 350,000 ₫Print coordination
One printer and one run. Production is separate.
$11.53≈ 300,000 ₫USD prices cover design and the stated coordination scope. Manufacturing, print runs, delivery and language versions are quoted separately.
Flyers, openings and promotions
Nha Trang. Other locations by agreement.
Preparation
Offer, materials, location and schedule.
Team
Staff selection, briefing and attendance checks.
Report
Actual hours, distributed materials, photos and remaining stock.
Example of a small promotion
Two promoters.
One shift. 1,000 flyers.
$97.98≈ 2,549,000 ₫ - Staff: 2 people × 4 hours
- $30.72≈ 799,000 ₫
- Preparation for a shift of up to 2 people
- $11.53≈ 300,000 ₫
- A5 flyer design, two sides
- $24.98≈ 650,000 ₫
- Estimated printing: 1,000 A5 flyers
- $30.75≈ 800,000 ₫
Printing is an initial allowance, subject to paper specifications and the printer quote. Minimum shift: 4 hours. Delivery, venue costs and applicable taxes are separate. Distribution of the full run within one shift and a set number of sales are not guaranteed. Event hosts, bilingual staff and a dedicated on-site supervisor require a separate quote.
Discuss a promotionOur brand guidelines
An example built around our own identity.
Pichugster / Brand Guidelines v1
Rules, applications
and brand character.
Logo, mascot, colours, typography and layout. See how one system carries across a website, print and merchandise. The sample PDF is currently in Russian.
Our process
- 01
Brief and scope
We clarify the business, audience, materials and budget.
- 02
Concept and design
We present a direction, collect feedback and develop the applications.
- 03
Handover and production
We hand over the files and coordinate production when required.
Pichugster / Enquiry
Tell us about your project.
Tell us what you have in mind. We will clarify the details and put together a scope and quote.
We receive your enquiry
02We reply using your contact details
03We agree the scope and quote
Prices are set in USD. VND amounts are approximate, using the reference rate dated 30 October 2026. Rate source. The final scope, payment currency and total are agreed in the quote.
Frequently asked questions
Can you print our existing artwork?
Yes. We first check dimensions, bleed, image quality and the chosen printer’s requirements. Any file preparation is quoted separately.
How do we choose paper and quantity?
Tell us where and how the material will be used. We suggest specifications, then obtain a production quote for the agreed version.
Can you organise flyer distribution?
We discuss the location, schedule, team and permissions before confirming the project. Basic distribution, bilingual staff and fully managed events are different scopes.
Have a project? Let us get to work.
Scope, cost and timing are agreed before we start.