What to agree before editing an AI video
Where generation can help, which source materials to check and why the number of attempts affects scope.
“Make an AI video” describes a tool, but says little about the result. A creator still needs to know what to show, in which style and for which channel.
This is a briefing checklist. It is not a comparison of models or a promise that generation will always be faster than filming.
Agree the output first
Confirm duration, aspect ratio, language, required text and publishing channel. Say whether the product must remain recognisable and whether a character must look consistent across shots.
Review the source materials
Gather product photographs, the logo, copy and visual references. Check whether the selected service may receive these files and whether you have the permissions needed for people shown in them. Exact product and character requirements make version-by-version review more important. An attractive image can still distort packaging, shape or product details.
Define an acceptable shot
Use concrete criteria: a readable label, agreed product geometry, no unwanted elements and the right movement. “Wow” is not a production criterion. Adding text and logos as separate layers during editing can sometimes be more practical; choose the method for the task.
Set the number of attempts and revisions
Generation may take several versions. Agree how much exploration is included, when the visual direction is approved and how new scenes are priced after approval.
Check the final video
Watch with and without sound. Review text, object movement, edit points and export. Do not present invented footage as documentary evidence of a real promotion or event.
What to send your creator
The task, duration, platform, source files, references, required elements, restrictions and preferred deadline. Our script planning checklist can help you organise the brief.